Betwixt x Between Website
Betwixt and Between was developed initially as a full-service brand to include a social media platform for individuals fearful of an approaching midlife crisis.

The result was a site that encouraged users to see mid-life as something to look forward to in contrast to daunting stereotypes and insufficient resources available on the web. Methods in design thinking were utilized to address and solve the issue and the sites theme was metaphoric of a life that is still in-progress.


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