Zenyatta Take-Over Trailer
Created a viral video in promotion of the Breeders' Cup 2010 World Championship and Zenyatta, a record-breaking mare that made history in horse racing with her 19-0 winning streak. The video was created in response to Disney's Secretariat movie, and includes a surprise ending.
The viral was released to the public the same week as Disney's premiere and the same night of Zenyatta's 19th win at Lady Stakes in Hollywood Park. Two weeks before Zenyatta's final race in Churchill downs, the video had already reached over 12,000 hits.
The video was later featured on Mashable's
Top 5 Smart Social PR Campaigns to
Learn From and the campaign went on to
win a 2011 Platinum Bell Ringer Award.
Designed at Conover Tuttle Pace
Role: Designer/Video Editor
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