New Balance : Holiday
New Balance recently opened stores in Boston, MA and Santa Monica, CA and needed definitive design concepts for their store and visual merchandising via POP displays (December 2010 thru January 2011).

The theme encapsulated Christmas ornaments from the 50s as well as vintage graphics that were used as window clings, posters, and marketing collateral for in-store promotions.

Designed at Conover Tuttle Pace
Role: Art Direction/Designer


Scroll this way ------->