New Balance : Susan G. Komen
New Balance needed a creative based off the Susan G. Komen story in correlation with Arnold’s Let’s Make Excellent Happen umbrella. This including harnessing the hope and fortitude of survivors/supporters and denouncing the doubt of the cure. Photography from past walks was provided by New Balance and type was modified and stylized to fit retro scheme of graphic apparel.
Designed at Conover Tuttle Pace
Role: Art Direction/Designer
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