New Balance : Fall Layers
New Balance needed take-downs of their new transitional collection (from summer to fall) for several store displays as well as promotional POP collateral, in order to communicate the concept of layering for the changing seasons. Taking inspiration from the Deconstructivist period, layers were resized, stacked, and staggered to display the brand's warmer collection. Fragmented, three-dimensional companions were also used for their main store in Boston, MA.
Designed at Conover Tuttle Pace
Role: Art Direction/Designer
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